Services Banner

Living Labs

Academia-Industry AI Innovation Partnerships connect German SMEs with leading universities in   Asia — turning real business challenges into collaborative projects that deliver AI-driven solutions, open new markets, and build the next generation of globally-ready talent.

What is a Living Lab?

From Campus to Company: a new form of Academia-Industry collaboration

The Living Lab is where a German SME's real challenge meets an Asian university's brightest minds.

A company brings a problem it has been sitting with - a market it cannot read, a product that needs rethinking, a process that could be smarter.

A student team takes it on - guided by faculty from both German and Asian universities alongside

German industry experts - working with AI tools and real data toward a solution that can genuinely be used.

For SMEs, it is the most direct route to market intelligence and locally-grounded innovation they cannot easily build from home. For universities, it is the kind of real-world challenge that sharpens students for the labour market, strengthens research, and builds the international partnerships that matter for reputation and growth.

German Development Cooperation is the connective tissue that makes this model work — ensuring that AI-driven innovation does not just serve commercial interests, but builds lasting capacity, strengthens local ecosystems, and creates partnerships rooted in sustainability and mutual growth

To match every challenge to the right approach, we offer six specialised lab formats

Market Intelligence Lab for AI-based market analysis and segmentation

Market Intelligence Lab

User Testing & Validation Lab for real-user behavioural research

User Testing & Validation Lab

Simulation & Forecasting Lab for scenario modelling and demand prediction

Simulation & Forecasting Lab

Localization & Adaptation Lab for cultural and contextual product testing

Localization & Adaptation Lab

AI-Supported Product Adaptation Lab for iterative, data-driven product development and refinement

AI-Supported Product Adaptation Lab

Ecosystem Data Mapping Lab for sector analysis and system mapping.

Ecosystem Data Mapping Lab

How It Works?

Bridging classrooms and industry through real-world problem solving

The Living Lab Cycle

` `

Challenge

A German SME brings a concrete problem: a market they want to understand, a process they want to optimise, a product they want to adapt for an Asian context. That challenge becomes the brief.

Challenge

A German SME brings a concrete problem: a market they want to understand, a process they want to optimise, a product they want to adapt for an Asian context. That challenge becomes the brief.

What Makes This Model Work Differently?

Rooted in Germany's Development Cooperation framework, the Living Labs forge lasting connections between German SMEs and Asian universities, students, and innovation ecosystems. Each cycle builds on the last — strengthening relationships that neither side could develop as quickly, or as meaningfully, alone.

Services Image

Living Labs in Action

Build practical skills through hands-on learning and real-world challenges

Lab Theme

Artificial Intelligence AI for MSMEs

Country

India

University Partners

Ratan Tata Maharashtra State Skills University

Industry Partners

Accurate Industrial Controls Limited

IMPACT STATEMENTThe AI Living Lab at Ratan Tata Maharashtra State Skills University has significantly accelerated the adoption of artificial intelligence among MSMEs by enabling real-time problem-solving, improving operational efficiency, and fostering industry-ready talent through hands-on, collaborative learning.

Why Join?

Here's what each partner gets from it in practice

Universities

Boost your national ranking
and international standing

Boost your national ranking
and international standing

German SMEs bring hard, real-world challenges that sharpen student capability, raise academic credibility, and position your university as a recognised force in applied AI — at home and globally.

Build lasting international
partnerships

Universities Image

Build lasting international
partnerships

Collaboration with German companies and universities opens long-term ties — relationships that extend well beyond a single project cycle.

Develop students who are
ready for the labour market

Universities Image

Develop students who are
ready for the labour market

Hands-on experience with live business cases in an international setting makes graduates more competitive, more confident, and more attractive to employers at home and abroad.

Create a new revenue stream
from your own lab

Universities Image

Create a new revenue stream
from your own lab

Every solution developed through Living Lab activities is a commercialisation opportunity. Universities that host Labs build a pipeline of applied innovations that can generate sustainable income — cycle after cycle.

Industry & German SMEs

Understand markets before
you commit

Universities Image

Understand markets before
you commit

Validate your solution against real users and local data — so your strategy holds before capital is on the line.

Adapt your product with the
right support

Universities Image

Adapt your product with the
right support

Refine your offering through AI-driven experimentation, cross-sector testing, and structured R&D.

Innovate at a fraction of the
cost and risk

Universities Image

Innovate at a fraction of the
cost and risk

Shared infrastructure and testing capabilities mean failed assumptions get caught early — before they become failed investments.

Access talent and insights you
cannot find from home

Universities Image

Access talent and insights you
cannot find from home

Work with locally-grounded students and researchers who bring market knowledge, user insight, and AI capabilities in equal measure.

crossIcon

Search Result

    Support

    crossIcon
    reset Icon
    enter Icon